ATTRIBUTION OF RADIO ADVERTISING: WHY DIGITAL COMPANIES SHOULD USE IT
Radio Ads have never been a priority in advertising for other companies, but that does not mean it is not the right way to find new customers. For more than a decade, the trend has been for small and medium-sized companies to focus on growing their digital presence - often to the detriment of the media. All this time, digital channels have been seen as a costly way to reach new customers especially since the effectiveness of advertising campaigns can be tracked directly. But with new information from the delivery tools, this trend could change. RADIO ADVERTISING IS COST-EFFECTIVE While inexperienced people may think that radio is very expensive, the fact is that radio ad is probably the most effective traditional advertising channel that exists today. Creating a 60-second TV ad may require investment for full-time actors and actors, voice actors, microphones, actors, sound builders, and more. That’s before you put in the costs associated with actually making an ad. Creating radio...